Examples of how to develop a business case for a new product. Product line managers supervise the creation of new products. A software product line is a collection of multiple software. The individual occupying the position needs to have analytical mind and business sense. The strategic and technical benefits delivered by ple are impacting the way companies build, deliver, evolve, and compete with their product lines. You can also see all that in the designs of the below given 31 examples of the product. Another example is the firmware in the computer in your cars engine. I will use an example product line to illustrate the concepts that i describe in this column. Software product line engineering as a field of study can be traced back to the mid1970s, although examples of actual software product lines built by farsighted practitioners can be found much earlier. Users might trust the product more if they know they can speak to a real person. Companies sell multiple product lines under their various brands. The arcade game maker pedagogical product line january 5, 2009 white paper. Hewlettpackard, for example, experienced a twentyfivefold decrease in defects using a product line approach toft00. Software product lines epitomize the concept of strategic, planned reuse.
It is a fundamental rule of marketing and sales that customers are typically more interested in benefits as opposed to the technical details or features of your product. Windows xp windows 7 windows 8 mac os linux unix android anti virus disk formatting computer language translators application software. Close with a message that will help the reader get more information or obtain your product. A framework for software product line practicesm a description of the essential activities and practice areas form a conceptual framework for software product line practice. A sheet should be simple and be able to get across all the required information. For example, automotive manufacturers can create unique variations of one car model using a single pool of carefully designed parts and a factory. In section 2, we give a short introduction to software product lines using a running example and we present an overview on important software analysis that have been applied to soft. Product line requirement identifier stability verifiabilit y further information cost complexit y staff knowledge technolog y 1 active in 01 1 statement about 1 1 contains parentchild 0 parameter variation point institute of computer technology product line model as tree structure variation point variation point variation point.
We can share the common, managed set of software features that can satisfy the specific needs of a big task. A line sheet is a tool that is used to provide retailers or potential buyers with all the necessary information on a companys products. Introduce the product or service with an enthusiastic statement. Thinking of your product line in terms of the features offered. Software product line dictionary definition software. Software reuse and reusability based on requirements. The 3 types of product line stretching and why companies.
If you want to attract the best and the brightest, a great product vision does half your job. What are 10 examples of system software and application. Generally, there are three price bands which exists in any market lower priced products, middle priced products and premium products. For example, patanjali deals in different categories of products which include shampoo, flour, toothpaste, etc. Using this example we will show how a product line is designed, and how product variants can be derived automatically. The product line concept is about more than a new technology. The software product line spl is an emerging methodology for developing software products. Analysis strategies for software product lines 3 we refer the reader to a recent survey benavides et al. Whats the difference between a software product and a. A product line is a group of related products under a single brand sold by the same company.
Example benefits productivity quality cost labor needs time to market ability to move. Hold the meeting to answer questions, solicit feedback and develop plans to make the product introduction. Although many of the goals of such approaches are similar, they appear to differ significantly in principles and practices. Mcgregor, clemson university and luminary software, u. The remainder of this survey is structured as follows. A software product line is a family of products designed to take advantage of their common aspects and predicted variabilitys. The purpose of this work is to compare agile and software product line approaches from engineering, software quality assurance, and project management perspectives. Software product line engineering with feature models. The arcade game maker product line is an example product line created to support learning about and experimenting with software product lines in the classroom. A software product line is a set of software reliant systems that share a common, managed set of features satisfying a particular market or mission area, and are built from a common set of core assets in a prescribed way. Product family engineering pfe, also known as product line engineering, is a synonym for domain engineering created by the software engineering institute, a term coined by james neighbors in his 1980 dissertation at university of california, irvine. A product mix is a group of everything a company sells. Software product lines are quite common in our daily lives, but before a product family can be successfully established, an extensive process. There are essential product line activities and practices areas.
We can share the common, managed set of software features that can satisfy the. The arcade game maker product line is an example product line created to support learning about and experimenting with software product lines in the. Paul clements is a senior member of the technical staff at the sei, where he works on software architecture and product line engineering. Use the results of your meeting to write the final business case for the new product. The increasing adoption of software product lines practices in industry has yielded decreased implementation costs, reduced time to market and improved quality of derived products. The best place to find good product vision statements are in job descriptions. The product line managers job description covers vital roles in the overall sales and success of a companys products.
One brand concentrates on one price brand but the larger brands have the deep pockets to start multiple product lines which can target multiple customer segments, premium or otherwise. Software product line spl engineering refers to the engineering and. A software product line spl implies a formal procedure for designing the modules based on predicting how. If not already explained, state when the product or service will be available and highlight its major features.
It has approximately 300 brands within its ten different product lines. A software product line attempts to reduce the overall cost of developing a product, by amortizing development. Variability modelling techniques have been developed to assist engineers in dealing with the complications of variability management. You should be spending a good portion of your day in your product roadmap so that the roadmap wont fail. However, the product line is a subset of the product mix. Software product lines, or software product line development, refers to software engineering methods, tools and techniques for creating a collection of similar software systems from a. The principal goal of modelling variability techniques is to configure a. A company that makes telecommunications software may introduce a new app for tracking a cell phone. The product line length within a company keeps changing. A systematic mapping study of software product lines testing.
The software product line strategy for producing software intensive products has produced very promising results for early adopters of the approach. A product benefit is the value that customers realize from a product or service. A product line in business is a group of related products under the. This framework is evolving based on the experience and information provided by the community. A software product line is a set of software intensive systems sharing a common, managed set of features that satisfy the specific needs of a particular market segment or mission and that are developed from a common set of core assets in a prescribed way. For example, features of a product line of database management systems are multiuser support, transaction management, and recovery. At hillbilly stills we carry some of the best moonshine stills for sale you will find anywhere and our turn key distillery is certainly no exception.
Product line engineering ple is important because of remarkable efficiencies it has shown in the engineering process. Here are our top 4 brands which maximize their roi by selling customized products. All of the software versions corresponding to different powertrain configurations will constitute products within a software product line. We offer different line sheet template format which. This definition is consistent with the definition traditionally given for any product line. A software product line is a set of software intensive systems sharing a common, managed set of features that satisfy the specific needs of a particular market segment or mission and that are developed from a common set of core assets in a prescribed way 4.
A software product line spl implies a formal procedure for designing the modules based on predicting how they can be reused to solve a variety of problems. Software engineers can share different assets among all the software available in the respective product line. The carnegie mellon software engineering institute defines a software product line as. Love it or loathe it, facebook is a good example of a platform and a software product. The enchilada product line consists of seven separate products, differentiated by filling and sauce. A comprehensive study of software product line frameworks. For example, a cosmetic company thats already selling a highpriced product line of makeup that might include foundation, concealer, powder, blush, eyeliner, eye shadow, mascara, and lipstick under one of its wellknown brands might launch a product line under the same brand name but at a lower price point.
For example, a company that has a product line in grooming and hair care might add a new line in personal care. Software product line an overview sciencedirect topics. A product line refers to a unique product category or product brand a company offers. Software product line spl is a software engineering paradigm that is inspired by the concept of reusability of common features, formulated for different software products. Announce a new product or service example letters and. For example, if you are proposing adding shoes to a clothing line, give your managers your written plan for. Product line manager job description sample, duties, and. Based on this discussion, we present conclusions on several open issues on product line architecture and software economics. While admittedly a cheesy example sorry, it actually provides a pretty good analogy with software product lines and the central concepts they embody. Inthis article we tackle this problem by describing the design and automatedderivation of the product variants of a software product line using an easy to understand, practical example. For example, a cosmetic company thats already selling a highpriced.
He is the author of five books and more than three dozen papers on these and other topics. And because different development scenarios will benefit from different types of roadmaps, here is an overview of three product roadmap templates. Supporting users by phone is timeconsuming, but for some types of products, it can reassure potential buyers, particularly if they are not internetsavvy or if the product handles sensitive information for example, financial or health data. The most common example is the different product lines that are usually sold by large retail companies like walmart. Software product lines the journal of object technology. A systematic testing approach can save significant development effort, increase product quality and. They are expressed in terms of customer needs, expectations, requirements and motivations. A software product line spl implies a formal procedure for designing the modules based on predicting how they can be reused to solve a var. Early generation spl techniques and case studies have provided an invaluable view into the pros, cons. Linda northrop is director of the product line systems program at the sei and chaired the first annual international conference on software product lines. One of the best practices is to use a single column layout for the new product announcement email template. One increasing trend in software development is the need to develop multiple, similar software products instead of just a single individualproduct.
This is the perfect whiskey, rum, and moonshine still kit for the serious distiller. Software product line examples a software product line is a collection of multiple software. This article describes how this is done in practice, using the example of a product line of meteorological data systems. Typical descriptions of product lines used in retail industry include apparel. In this approach, as in singlesystem development, testing is essential to uncover defects. A line sheet template can help provide an example of how it can be made. Software product lines spls, or software product line development, refers to software. The software product line practice was designed to manage software products, and their commonalities were designed to.
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